India Internet users trends market penetration and future
Broadband penetration in India is still 0.2% as compared to 19.3% in the US. Consumer e-Commerce Market segment in India is estimated to be Rs 7080 crores (1770 million dollar) which is still small as compared to other developed country. The average rate of growth for the year 2008/09 is projected to be 30 percent.
Here is the data comparison from other top Internet users.
| # |
Country |
Internet Users, |
Penetration |
% of World |
Broadband |
Broadband |
|---|
|
1 |
United States | 210,000,000 | 69 % | 18 % | 58,000,000 | 19.3 % |
|
2 |
China | 162,000,000 | 12 % |
13 % |
35,000,000 | 2.7 % |
|
3 |
Japan | 86,000,000 | 67 % |
7 % |
25,000,000 | 20.0 % |
|
4 |
Germany | 50,000,000 | 61 % |
4 % |
14,000,000 |
17.1 % |
|
5 |
India |
42,000,000 |
4 % |
3.6 % |
2,000,000 |
0.2 % |
If you analyze above data you will find that penetration of Internet is only 4% in India. So the scope of a new website which is oriented for India will have large market in future if number of users will increase.
For any US based website scope of successes in US is very difficult because of market saturation.
Most of the Indian using Internet primarily for e-mail checking and job search.
Accessibility of Internet is low due to high cost of PC, lack of electricity, lack of websites in regional languages and lack of education.Only 60 million people know English. Hindi is where the eyeballs are.
But if Internet will be accessible through mobile, Internet penetration will be capable to increase upto many times
Mobile penetration is amazing high in India. Number of users of mobile phone is around 230 Million in 2007 and expected to 500 Million by 2010.
technorati tags: internet broadband india
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